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“Customers want an integrated experience to either self-serve or reach out to people as they need. Build a frictionless experience, and get out of the way”.

Riccardo Caruso

Two Decades Of Hands-on Deployments and $4 Billion Dollars in Online Sales and Productivity

VP of WW Ecommerce and Digital Solutions at Cepheid (World Leader in Molecular Diagnostics)
Director of Ecommerce and Digital Analytics at Illumina (World Leader in Genomics) ($4.4B)
Global Marketing Analytics Leader at Life Technologies ($6.7B)
Global B2B eProcurement Leader at Millipore ($1.7B)

$4B+ of sales shifted and generated online
$16.3M single cart whereas the average cart size was $20K
88% channel adoption by direct customers
85% channel adoption by eProcurement customers
99% channel adoption by distributors
21% of total instruments sold online

Services

Strategic Advisory

Ad-hoc Engagements

Workshops

Recommendations

“Riccardo is one of the sharpest minds and most capable executors I have come across in the field of B2B digital transformation and Ecommerce. I had the great privilege of working closely with Riccardo as he led digital efforts at Illumina. His combination of deep Ecommerce knowledge, team leadership and alignment skills, quick problem solving, and ability to balance strategic vision with tactical execution are hard to find. He’s not afraid to act decisively, even when perfect information is not available (as can be the case with digital efforts!) On top of all of this, he’s just a lot of fun to collaborate with, and a tremendous positive influence in team environments. I would work with Riccardo again in a heartbeat”!

“I had the great pleasure of working with Riccardo at two companies – Life Technologies and Illumina. He is among the most dedicated, can-do, team-oriented, and effective people I have ever worked with. Riccardo is at the forefront of applying analytics insights to business decisions. He has applied this skillset to eCommerce and web experiences in the biotech industry where the use of eCommerce has been a bit behind the curve compared to other industries. In the process, he drove impressive results in improved customer experience and direct revenue growth by applying a smart targeted data-driven approach to achieve his goals. Riccardo has the ability to work effectively with many types of people, and his positive attitude is infectious. I’d recommend Riccardo to any team with ambitious goals, and I hope to get an opportunity to work with him again.”

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